Pixelex Consultants LLP

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Overview

Understanding Virtual CFO & Business Advisory

A Chief Financial Officer (CFO) is a critical strategic role in any organisation — responsible for financial planning, risk management, financial reporting, investor relations, and guiding the business through complex financial decisions. Yet for most startups and SMEs, hiring a full-time, experienced CFO is financially out of reach.

A Virtual CFO (vCFO) is a qualified finance professional who provides CFO-level services on a part-time or retainer basis, giving your business access to senior financial leadership at a fraction of the cost of a full-time appointment.

At Pixelex, CA Raghav Sharma acts as Virtual CFO for a select number of growing businesses — bringing deep expertise in financial management, tax planning, regulatory compliance, and strategic advisory, integrated seamlessly into your management team.

Why It Matters

Why This Matters

  • Strategic Financial Leadership: A vCFO helps you make better decisions — on pricing, investment, cost management, fundraising, and expansion — based on real financial data.
  • MIS & Reporting: Monthly Management Information System (MIS) reports give you a clear view of revenues, costs, cash flows, and profitability so you can manage by numbers, not gut feel.
  • Investor Readiness: For startups seeking funding, a vCFO builds investor-grade financial models, manages due diligence, and prepares pitch deck financials.
  • Cost Efficiency: A senior CA with CFO experience, available as needed — at a fraction of the ₹30–80 lakh annual cost of a full-time CFO.
  • Compliance Integration: Because your vCFO is also your CA, all financial advisory is inherently aligned with tax and regulatory compliance — no gaps between the finance team and the compliance team.
Audience

Who Needs This Service?

  • Funded startups that need investor-grade financial reporting
  • SMEs scaling from ₹1 crore to ₹50 crore+ in revenue
  • Businesses preparing for a fundraising round (seed, Series A, etc.)
  • Family-run businesses transitioning to professional financial management
  • D2C, e-commerce, and tech companies with complex revenue models
  • Businesses where the promoter is doing everything — including the finances
The Pixelex Edge

Why Choose Pixelex

  • Integrated CA + Advisory: Your vCFO is also your CA. Tax, compliance, and financial advisory are handled as one integrated service — no handoffs, no gaps.
  • Built for growing businesses: We work specifically with businesses in the ₹50 lakh to ₹50 crore revenue range who are growing fast and need financial discipline to match.
  • Straight talk: We tell you what your numbers mean and what you should do — not what you want to hear. That is the value of a trusted advisor.
How We Work

Our Process

  1. 01

    Business Assessment

    We spend time understanding your business — revenue model, cost structure, existing financial systems, current pain points, and goals.

  2. 02

    Systems Setup

    We recommend and implement the right accounting software (Zoho Books or Tally), chart of accounts, and reporting templates for your business.

  3. 03

    Monthly Engagement

    Each month, we review your books, prepare MIS reports, identify financial risks and opportunities, and meet with you (or your team) to discuss results and decisions.

  4. 04

    Strategic Advisory (on demand)

    As business decisions arise — a new contract, an investment opportunity, a pricing change, a fundraising plan — we are available to advise and model the financial impact.

  5. 05

    Annual Planning

    At year-end, we conduct a comprehensive financial review, build the budget for the next year, and align the business plan with tax and compliance requirements.

Questions

Frequently Asked Questions

What is the difference between a bookkeeper, an accountant, and a Virtual CFO?

A bookkeeper records transactions. An accountant prepares financial statements and handles compliance. A Virtual CFO analyses the financial picture, provides strategic guidance, and helps you use your financial data to run the business better. We provide all three levels as part of our service.

How many hours per month does a Virtual CFO engagement involve?

It varies by business complexity. Typically, 8–20 hours per month for an SME in the ₹1–20 crore revenue range. We agree on a scope of work and monthly retainer upfront.

Do we need to be on Zoho Books or Tally specifically?

We work primarily with Zoho Books and Tally as they are the most widely used platforms for Indian SMEs. If you are on another platform, we assess whether it meets your needs or recommend migration.

Can a Virtual CFO help with bank loan applications?

Yes. We prepare financial projections, CMA data (Credit Monitoring Arrangement), project reports, and working capital assessment reports that are required for term loan and CC/OD facilities from banks.

How quickly can you start?

After the initial assessment, we can typically begin the monthly retainer engagement within 2–4 weeks — after understanding your business, reviewing existing books, and setting up the right reporting framework.